Subscribe to our newsletter to receive our latest updates on new arrivals and exclusive promotions!

About Us

“Just for Her” is an online fashion destination for women. We design and manufacture a wide variety of fashion-related content. We aim to bring you a fuss free and satisfying shopping experience.


We are JFH Holdings Pte. Ltd. ("we", "us", "Just For Her", JFH), a company registered in Singapore. Our company registration number is 201626928D.

You can contact us by writing to us at


If we need to contact you for service-related matters, we will do so by telephone or by writing to you at the email address or postal address you have provided to us in your order. "Writing" or "written" in these T&Cs includes emails.


The JFH Story

The idea of JFH started in 2009 when founders F, H, and J had the idea of starting an E-Commerce where people could find clothes or accessories they had seen in expensive boutiques.


So you know us as JFH or “Just for Her”. But the acronym “JFH” did not come from “Just for Her”. When we first started in 2009, we really wanted a name that represented the three of us. We played around with different permutations of “F”, “H” and “J”. It took weeks before our brand name evolved into “Just for Her” which truly represented our business for women fashion. And mostly importantly, the underlying meaning represented – us.